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Our Services: Natural Market Alchemy delivers premium in-store brand management, merchandising, demo-management and other product marketing services, primarily in the NYC whole foods markets. We act as a liaison between your brand and these stores, and work to build a strong relationship between your company and the employees of each store. We make sure that your product is always stocked well, and that your product is making the best possible impression on both the store employees, and your customers.
- Sales/Merchandising: We visit stores multiple times per week to ensure that your product is stocked properly, displayed well, negotiate promos, and help bring in new SKUs and open new store
- Building in-store relationships: We make sure that all buyers, managers and team members, know who you are and care about your success. This way, your product is still promoted even when we are not in the stores.
- Optimized placement: We make sure your product is clearly spotted on the shelf
- Reporting: Status updates, market strategy and feedback on product performance
Demo Management: In-store product demonstrations are one of the most effective, and highly-valued methods of marketing natural food products. However, building a reliable demo team (either in-house or third-party) tends to be an enormous struggle for many companies, and overseeing demo operations can often be challenging.
Natural Market Alchemy excels in demo management. Since we are regularly visiting target NYC natural food stores, we have the ability to oversee your demo operations, help train reps and offer the support and motivation they need be true brand ambassadors, rather than merely handing out free samples.
How We Help You:
Focus: Unlike companies which have reps calling on 40 or more product brands, we focus on a select few and offer a depth of service not found elsewhere.
Regular and Organized Reporting: Detailed reports describing the current retail situation for your products in each store, stock levels, and feedback from store employees/buyers are sent out after each set of store visits. You will get a comprehensive view of of what is working or not and suggestions for improving the overall sales and marketing situation.
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